YOU ARE NOT YOUR AUDIENCE

 
Tip 1

YOU ARE NOT YOUR AUDIENCE

Your are not your audience
TIP 2

YOUR ICONS DON'T TELL STORIES

Your icons don't tell stories
Tip 3

YOU DON'T NEED TO MAP EVERYTHING

You don't need to map everything
Tip 4

PEOPLE DON'T READ YOUR MAPS

People don't read your maps
Tip 5

YOU ARE BEING LITERAL INSTEAD OF LATERAL

You are being literal instead of lateral