One of the biggest creativity killers is not fear.

It's predictability.

Most people don't struggle because they have no ideas.

They struggle because they keep generating the same kind of ideas.

The safe ideas.

The familiar ideas.

The ideas that make sense immediately.

The problem?

Everyone else is doing exactly the same thing.

When I create visual metaphors, I often ask myself:

"What would be the most predictable solution?"

Then I deliberately move away from it.

Not because predictable ideas are wrong.

But because they are usually crowded.

School taught me to stay close to the expected answer.

Creativity rewards people who are willing to leave it behind.

School didn't teach me this:

Predictability feels comfortable.

Originality rarely does.

What's the most overused visual metaphor in your industry?

Thank you

Dario Paniagua
Visual Thinkers Coach