Breaking Clichés: Three Tips for Captivating Visual Narratives

Cliché icons often go unnoticed because they're predictable images we've seen countless times.


However, that doesn't mean we shouldn't use them.


I'll give you three tips so that every time you use clichés, you can still capture your audience's attention:


1) Integrate them into a story:

What prominent role can you assign to that cliché to make it a central part of your visual narrative?


2) Mix them or combine them with another element:

Can you blend them, join them, or even replace them with another element? Notice how, in this case, the speech bubble's shape is cleverly utilized to simultaneously serve as the classic airplane window.


3) Make a chromatic or tonal change compared to the surrounding elements.

A small change in color, value, or tone can be enough for a graphic element to stand out significantly, even if it's the smallest element in the scene.


These are the types of content you can learn in the first Membership that teaches you Visual Thinking through metaphors without resorting to clichés.


I've just opened the enrollment. For a limited time, you can sign up on my site using the early bird code: MAYBIRDS


By the way, what keyword or short phrase would you associate with this image?


Thank you,

Dario Paniagua
Visual Thinkers Coach


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