Transforming Clichés: Four Techniques to Capture Attention

A cliché is an image so recognizable that even if we show only a part of it and give it little visual hierarchy (for example, drawing it much smaller than the surrounding objects), it will still be recognizable.

Remember, we can have different variables to transform a cliché into an interesting element. In this image, we see these:

1) The cliché is in a context, a story around it.

2) We show only a part of it.

3) We hide or reduce it.

4) We duplicate it.

The four points above are hooks. Hooks to capture attention.

These are the types of concepts you learn every week in the Metaphor Membership. Remember that if Enrollment is closed, you can leave your details on the website, and I'll let you know when it reopens.

Thank you,

Dario Paniagua
Visual Thinkers Coach