INKTOBER DAY 20 — LOUNGE

Some words can be more than one thing.

Lounge is one of them.

It can be a place where you relax.

Or it can describe what you do when you relax.

So, how can we show both meanings in one image?

One way is through contrast.

On one side, we see people waiting at an airport gate. They're packed together, surrounded by suitcases, looking uncomfortable.

On the other side, a woman is lounging in a lounge.

She's sitting in a comfortable armchair, enjoying a cocktail, with her suitcase beside her.

No walls. No crowds. Just space.

Even her legs look unusually long, making her look extra comfortable.

The contrast makes the difference impossible to miss.

The two meanings of lounge give us the idea. The contrast makes us feel it.

Today's tip:

When you want to communicate a feeling, don't just show it.

Show its opposite, too.

Contrast helps people see the difference and feel it.