One of the many ways to create metaphors is through substitution. 

It involves replacing an element in a scene with something completely different from what people would expect to see. This disruption creates the metaphor.

To make the substitution more effective, it's helpful to provide context. 

This highlights the evidence that an object is out of place. 

Every time we create disruption, we're prompting people to stop and pay attention to our message.

But here's the key: disruption is created with intention. 

The handles on this subway were replaced with speech bubbles to convey a message. 

What message? 

That's where you can help me out. 

What are they trying to tell us? Why are people leaning on them?

Would you like to suggest a keyword or short phrase for this scene?

You can join the membership that teaches you Visual Thinking through Metaphors without resorting to clichés, using the limited-time code "MAYBIRDS".

If you have any doubts or...

The power of shadows.

Shadows serve as a powerful tool for crafting metaphors, adding an extra layer of meaning that enhances the intended message.

They often subtly convey what the image doesn't explicitly state, prompting a second look and capturing the audience's attention.

Did you know there are 7 different methods for manipulating shadows to convey symbolic messages?

If you're interested in learning more, simply leave your details on my website, and I'll notify you when enrollment for the metaphor membership reopens.

Thank you,

Dario Paniagua
Visual Thinkers Coach

Cliché icons often go unnoticed because they're predictable images we've seen countless times.

However, that doesn't mean we shouldn't use them.

I'll give you three tips so that every time you use clichés, you can still capture your audience's attention:

1) Integrate them into a story:

What prominent role can you assign to that cliché to make it a central part of your visual narrative?

2) Mix them or combine them with another element:

Can you blend them, join them, or even replace them with another element? Notice how, in this case, the speech bubble's shape is cleverly utilized to simultaneously serve as the classic airplane window.

3) Make a chromatic or tonal change compared to the surrounding elements.

A small change in color, value, or tone can be enough for a graphic element to stand out significantly, even if it's the smallest element in the scene.

These are the types of content you can learn in the first...

Every hole, every empty space can be a shape we can play with. 

Play what? We're playing with giving it a new shape and a new meaning. 

But what's going on in this image? Everything and nothing. 

This image could be full of meaning or have absolutely no meaning at all depending on who looks at it and how they interpret it. 

When we want to anchor what we want to say, we use keywords close to an image. 

On the other hand, when we want people to assign their own meaning to an image, we don't associate any phrase or word, and what people will interpret will depend on two things: Their personal past experiences and their culture of origin. 

By the way, what keyword or short sentence would you connect to this image?

These are the types of tips and knowledge we learn in the first Membership that teaches you Visual Thinking through non-cliché metaphors. 

You can enroll on this site for a limited time, and use the early bird code MAYBIRDS to access a...